Ms. Pubuddi Shamila
August 4, 2023 2023-08-16 7:57
Ms. Pubuddi Shamila
Assistant Lecturer
FACULTY OF BUSINESS | BUSINESS MANAGEMENT
94117544620
- Assistant Lecturer: Sri Lanka Institute of Information Technology
- Lecturer: Pioneer Institute of Business & Technology
- Assistant Lecturer: International College of Business & Technology
- Senior Officer: Sri Lanka Institute of Marketing
- University of Colombo – Sri Lank
MPhil/PhD in Management and Business Studies (Reading)
- Sri Lanka Institute of Marketing (SLIM)
Post Graduate Diploma in Marketing – PGDipM (SL)
- University of Ruhuna – Sri Lanka
BBA Degree: Marketing Specialized – BBA Sp. Hons. (Mkt)
- Marketing Institute of Singapore (MIS) Training Center
Certified Professional Marketer – Qualifying Examinations – CPM (Asia)
- Sri Lanka Institute of Marketing (SLIM)
Preliminary Certificate in Marketing
- IDM Nations Campus
Diploma in ICT (EdHat)
- Asia Marketing Federation
Certified Professional Marketer – CPM (ASIA PACIFIC)
- University of Ruhuna
Best Research Paper Award (Marketing Session) – International Conference on Management and Economics – 2018 – University of Ruhuna
Best Research Paper Award (Marketing Session) – International Conference on Management and Economics – 2017 – University of Ruhuna
- Mahapola Higher Education Scholarship Trust Fund
Mahapola Higher Education Scholarship for undergraduate studies at University of Ruhuna – Sri Lanka
- Sri Lanka Institute of Marketing (SLIM)
BEST STUDENT Award: Strategic Marketing Planning in Strategic Level – Post Graduate Diploma in Marketing
BEST STUDENT Award: Developing Effective Communication in Operational Level – Post Graduate Diploma in Marketing
- Brand Management
- Consumer Behavior
- Online Purchase Intention
- Services Marketing
- Green Marketing
- Micro-influencers in social media
- Organic food Marketing
- Associate Member: Sri Lanka Institute of Marketing (AMSLIM)
CONFERENCE PROCEEDINGS
- AKPP Shamila Impact of Attitude toward Luxury Fashion Consumption on Online Purchase Intention in 6th International Conference on Management and Economics , year 2017, Faculty of Management and Finance, pp.449 – 466, University of Ruhuna, 9th November, 2017,
- AKPP Shamila The effect of Country of Origin on Brand Equity: an empirical study on Italian Luxury Fashion Brand. in 7th International Conference on Management and Economics, year 2018, Faculty of Management and Finance, pp.249 – 266, University of Ruhuna, 6th September 2018,
- A.K.P.P Shamila Influence of Country of Origin on Customer Perception: An Empirical Study on Brand Preference of Chocolate. in 9th International Conference on Management and Economics, year 2020, Marriott Resort, pp.459 – 474, University of Ruhuna, 11th September 2020,
- Karunaratna, D. S. M., Ariyaratne, W. H. G., Hettiarachchi, L. M. Perera, G. S. K., Rajapakshe, W. and Shamila, P., Impact of COVID-19 Pandemic on Business Sustainability in Apparel Industry of Sri Lanka in 12th International Conference on Business and Information, year 2021, University of Kelaniya,, year 2021, 11th November 2021,
- Samarasinghe, N. V. H. H., Hennayaka, J. S., Disanayaka, D. M. P. P. Gamage, U. C., Weligodapola, M. and Shamila, P., Covid-19 Crisis and Resilience Measures: Evidence from Sri Lankan Small-Scale Entrepreneurs in 12th International Conference on Business and Information, year 2021, University of Kelaniya, year 2021, 11th November 2021,
- Kulathunga, K.W.M.J.V.B., Ekanayake, E.M.U.N., Bandara, E.M.K.S., Gamage, P.G.A.N., Weerarathne, R.S., Shamila, P. A Study on level of the Awareness on Traffic Congestion: with special reference for Non-State Universities in Western Province, Sri Lanka in CINEC Student Research Symposium, year 2021, 26th November 2021,
- Samarasinghe, N. V. H. H., Hennayaka, J. S., Disanayaka, D. M. P. P. Gamage, U. C., Weligodapola, M. and Shamila, P., Impact of Business Resilience Practices on Dealing with Covid-19: Evidence from Sri Lankan Small-Scale Entrepreneurs in 6th Interdisciplinary Conference of Management Researchers, year 2021, Sabaragamuwa University, year 2021, December 16th, 2021,
- Wijenayake, R.W.A.V.A., Fernando, P.M.R.N., Nilesh, S., Diddeniya, M.D.G.M.S., Weligodapola, M., Shamila, P. Impact of Lifelong-Learning Mindset on Career Success of the Accounting and Finance Professionals in BLM2 – ICAM4 – An International Joint e-Conference-University of Kelaniya, Sri Lanka and Taylors University Malaysia, year 2021, pp.11, 11th September 2021,
JOURNAL PUBLICATIONS
- Wijenayake, R.W.A.V.A., Fernando, P.M.R.N., Nilesh, S., Diddeniya, M.D.G.M.S., Weligodapola, M., Shamila, P. ” “Impact of Lifelong-Learning Mindset on Career Success of Professionals in the Field of Accounting” “ Asian Journal of Economics, Business and Accounting, vol.21, Issue 17, 2021, 10.9734/ajeba/2021/v21i1730491,
