Prof. Amila Jayarathne

Prof. Amila Jayarathne

Professor

FACULTY OF BUSINESS | BUSINESS MANAGEMENT

  • Prof. (Dr) P. G. S. Amila Jayarathne is a Professor in Marketing attached to the SLIIT Business School as a Sabbatical Scholar. She is a Professor in Marketing permanently attached to the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. She was the former Head of Department, Department of Marketing Management. She obtained her Batcher’s degree from the Department of Marketing Management, University of Sri Jayewardenepura, and Master in Policy Studies from Japan, and her MSc in Management (specializing in Marketing)  from the University of Sri Jayewardenepura. She obtained her Ph.D. at the Nottingham University Business School in the UK. She is an ADB scholar (Japan in 2005), a Commonwealth scholar (UK in 2008), and a Fellowship receiver (Monash – Australia in 2018).
  • Her research interests are mainly supply chain management, behavioral studies, digitalization, and sustainability. She has published in several international conferences and in high-ranked (A*) indexed journals, including the International Journal of Operations and Production Management and Production Planning and Control. She is also a reviewer for two A* journals. She has been awarded several times for her outstanding research performance locally and internationally.
  • She was the co-editor-in-chief for the Vidyodaya Journal of Management, which is the official journal of the Faculty of Management Studies and Commerce. Currently, she is severing as the chief editor of the Asian Journal of Marketing Management published by the Department of Marketing Management, University of Sri Jayewardenepura, and a senior editor of the South Asian Journal of Marketing Management, published by Emerald Publishers.

Academic Qualifications​

Academic Qualifications
  • Ph.D. in Management, Nottingham University Business School, UK
  • Master in Public Policy, National Graduate Institute for Policy Studies, Japan
  • MSc in Management, University of Sri Jayewardenepura, Sri Lanka.
  • BSc in Marketing Management (Special), University of Sri Jayewardenepura, Sri Lanka
Honors and Awards
  1. An academic fellowship by the Australian Government at the Monash Business School, Melbourne, Australia, May 2018
  2. Commonwealth Full Scholarship for PhD in Management in Nottingham University, UK, during 2008 – 2013
  3. Asian Development Bank Scholarship to follow the Masters in Public Policy in the National Institute of Policy Studies, Tokyo, Japan during 2005 – 2006
  4. Japanese Government Scholarship for PhD programme at the National Graduate Institute for Policy Studies, Tokyo Japan in 2008
  5. The best paper award (Chris Voss Highly Commended award) for the research paper titled as “Global Supply Networks and Responsiveness in the International Clothing Industry: Differences across different retailer types” presented at the 18th International Annual EurOMA Conference, Judge Business School and the Institute for Manufacturing, University of Cambridge, UK, 3-6 July 2011. (This award is sponsored by International Journal of Operations and Production Management, Emerald Group Publishing Limited).
  6. The Highest h-index of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura for year 2018, at the Research Awarding Ceremony organized by the Research Council of the University of Sri Jayewardenepura in 2019
  7. The Highest Citation Award of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura for year 2016, at the Research Awarding Ceremony organized by the Research Council of the University of Sri Jayewardenepura in 2017
  8. The Highest Citation Award of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura for year 2015, at the Research Awarding Ceremony organized by the Research Council of the University of Sri Jayewardenepura in 2016
  9. The best paper award for the track of sustainable manufacturing towards operations at the International Conference of Production and Operations Management Society (POMS),2018, Sri Lanka
  10. The best paper award for the Marketing Management Track of the 6th Interdisciplinary Conference of Management Researchers conducted by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka in association with Emerald Publishing Group, Dec 2021
  11. The best paper award for track of Brand Management and General Marketing at 1st International Conference of Marketing Management (ICMM) 2020 conducted by Sri Lanka Institute of Marketing in collaboration with Emerald Publishing Group, Dec in Sri Lanka
  12. The best paper and presentation award in the marketing management track was awarded at the 2nd International Symposium of the Sabaragamuwa University of Sri Lanka held on 12th July 2008
  13. The best paper for the track of Finance and Accounting in the ICBM 2017, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, in Dec 2017
  14. SEDA award for outstanding performance in the course of Teaching in Higher Education Institutes, University of Colombo, Sri Lanka, 2007

Research Interests & Memberships

Interests
  • Digitalization in the Advanced Manufacturing and Service sectors
  • Sustainability in the Advanced Manufacturing and Service sectors
  • Supply Chain Management in the Advanced Manufacturing  and Services sectors
  • Supply Chain/Network Resilience
  • Digital Marketing
  • Services Marketing
Memberships
  • Member of the Sri Lanka Institute of Marketing
  • Member of the Association of North American Higher Education International

Ongoing Research

  • Thriving workforce for organization success with an Australian Team
  • Resilience in the maritime supply chain: experience in South Asian Context.

Publications

My Publications

BOOK CHAPTERS

  • Rudrajeet Pal and Jayarathne P. G. S. A  ” Digitalisation in the textile and clothing industry “    The Digital Supply Chain,      2022,  Elsevier,
  • Dewasiri N J, Karunarathne K S S N, Menon S, Jayarathne P. G. S. A. and Rathnasiri M S H  ” Fusion of artificial intelligence and blockchain in banking industry: current application, adaptation and future challenges “          2022,  Emerald,    Accepted and waiting for online visibility. ,
  • Jayarathne P G S A, Dewasiri, N.J., Karunarathne, K.S.S.N.  ” Antecedents of Healthy Lifestyle of Young Consumers: Experience from a South Asian Country “    Digital Influence on Consumer Habits: Marketing Challenges and Opportunities,      2023,  Emerald,    Accepted and waiting for online visibility. ,
  • MacCarthy B. L. and Jayarathne P. G. S. A.  ” Supply network structures and SMEs: Evidence from the international clothing industry “    EVI-instant-book on Managing Cooperation in Supply Network Structures and SMEs: Main criteria and tools for managers,      2010,  Springer,
  • MacCarthy B. L. and Jayarathne P. G. S. A.  ” Network structures in the international clothing industry “  Luis M Camarinha-Matos;Xavier Boucher; Hamideh Afsarmanesh,  Collaborative Networks for Sustainable World,      2010,  Springer,
  • MacCarthy B. L. and Jayarathne P. G. S. A.  ” Fast fashion: achieving Global Quick Response (GQR) in the internationally dispersed clothing industry “  Edwin Cheng and Jason Choi,  Springer Handbook on Innovative Quick Response Programs in Logistics and Supply Chain Management,      2010,  Springer,

BOOKS

  • P G S Amila Jayarathne  ” Competing the customer-driven markets: A Holistic Approach.”  ISBN 978-955-388895-0-8,  2018,

JOURNAL PUBLICATIONS

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Founder and Chairman

Introducing the visionary entrepreneur, Mr. Indy Pathmanadan, affectionately known as Mr. Indy, a driving force in the Bath Furniture and Modular Kitchen industries. With over 30 years of expertise, Mr.Indy’s journey is one of extraordinary accomplishments and relentless pursuit of excellence.

A graduate in engineering from the prestigious University of Waterloo, Ontario, Mr. Indy’s entrepreneurial journey began as a Coop student in his Canadian garage. From humble beginnings, he transformed MagickWoods into a global powerhouse with operations spanning across North America and Asia. Today, MagickWoods stands tall with an impressive presence in renowned retailers such as Home Depot, Lowes, and Menards. Mr. Indy’s bold vision includes establishing a strong domestic presence in the USA, facilitating the transformation from China to Aurora. His innovative approach involves forging exclusive partnerships with retailers, creating bespoke brands tailored to their discerning customer base.

With an unwavering commitment to delivering unparalleled quality, Mr. Indy is a firm believer in the digital economy. His passion for enhancing the customer experience led him to pioneer the use of cuttingedge 3D and augmented reality technologies in kitchen design, revolutionising the industry. Demonstrating his forward-thinking mindset, Mr. Indy recently unveiled Magickhome.com, an exceptional ecommerce platform that offers direct-to-consumer digital sales channels, further expanding his reach and impact. Notably, he holds a patent for his groundbreaking invention, the Bath weighing scale product, exemplifying his dedication to innovation.

Mr. Indy’s exceptional contributions have earned him a plethora of accolades. From prestigious design awards for his innovative creations at Bath Furniture to receiving the esteemed Young Entrepreneur Award from the Canadian Chamber of Commerce, his outstanding achievements have been recognised on numerous occasions. Additionally, his remarkable export performance and job creation efforts have garnered accolades from the Government of India, solidifying his reputation as an industry trailblazer. Beyond his entrepreneurial endeavours, Mr. Indy actively engages in social causes close to his heart. As the co-founder of CanTYD, a non-profit organisation focused on youth development in Canada, he channels his passion for empowering the younger generation. Furthermore, he dedicated four years of his life to serving on the Southeast Asian Consultative Committee of the Metropolitan Toronto Police, striving to create a safer community for all.

As a proud parent of three children, Mr. Indy finds solace in the embrace of nature. Whether it’s the thrill of running, the serenity of hiking, the pursuit of adventure through hunting, or the freedom of cycling amidst the majestic Rocky Mountains, he cherishes the moments that rejuvenate his spirit. Mr. Indrakumar Pathmanadan, the epitome of entrepreneurial brilliance, continues to redefine industry standards through his remarkable achievements. Join us at our university as we draw inspiration from Mr.Indy’s journey, fostering a culture of innovation, excellence, and unwavering determination.

Founder and Chairman

Introducing the visionary entrepreneur, Mr. Indy Pathmanadan, affectionately known as Mr. Indy, a driving force in the Bath Furniture and Modular Kitchen industries. With over 30 years of expertise, Mr.Indy’s journey is one of extraordinary accomplishments and relentless pursuit of excellence.

A graduate in engineering from the prestigious University of Waterloo, Ontario, Mr. Indy’s entrepreneurial journey began as a Coop student in his Canadian garage. From humble beginnings, he transformed MagickWoods into a global powerhouse with operations spanning across North America and Asia. Today, MagickWoods stands tall with an impressive presence in renowned retailers such as Home Depot, Lowes, and Menards. Mr. Indy’s bold vision includes establishing a strong domestic presence in the USA, facilitating the transformation from China to Aurora. His innovative approach involves forging exclusive partnerships with retailers, creating bespoke brands tailored to their discerning customer base.

With an unwavering commitment to delivering unparalleled quality, Mr. Indy is a firm believer in the digital economy. His passion for enhancing the customer experience led him to pioneer the use of cuttingedge 3D and augmented reality technologies in kitchen design, revolutionising the industry. Demonstrating his forward-thinking mindset, Mr. Indy recently unveiled Magickhome.com, an exceptional ecommerce platform that offers direct-to-consumer digital sales channels, further expanding his reach and impact. Notably, he holds a patent for his groundbreaking invention, the Bath weighing scale product, exemplifying his dedication to innovation.

Mr. Indy’s exceptional contributions have earned him a plethora of accolades. From prestigious design awards for his innovative creations at Bath Furniture to receiving the esteemed Young Entrepreneur Award from the Canadian Chamber of Commerce, his outstanding achievements have been recognised on numerous occasions. Additionally, his remarkable export performance and job creation efforts have garnered accolades from the Government of India, solidifying his reputation as an industry trailblazer. Beyond his entrepreneurial endeavours, Mr. Indy actively engages in social causes close to his heart. As the co-founder of CanTYD, a non-profit organisation focused on youth development in Canada, he channels his passion for empowering the younger generation. Furthermore, he dedicated four years of his life to serving on the Southeast Asian Consultative Committee of the Metropolitan Toronto Police, striving to create a safer community for all.

As a proud parent of three children, Mr. Indy finds solace in the embrace of nature. Whether it’s the thrill of running, the serenity of hiking, the pursuit of adventure through hunting, or the freedom of cycling amidst the majestic Rocky Mountains, he cherishes the moments that rejuvenate his spirit. Mr. Indrakumar Pathmanadan, the epitome of entrepreneurial brilliance, continues to redefine industry standards through his remarkable achievements. Join us at our university as we draw inspiration from Mr.Indy’s journey, fostering a culture of innovation, excellence, and unwavering determination.