Prof. Nisha Jayasuriya

Prof. Nisha Jayasuriya

Associate Professor |Head | Department of Business Management

FACULTY OF BUSINESS | BUSINESS MANAGEMENT

  • Sri Lanka Institute of Information Technology – Senior Lecturer
  • Lecturing modules related to Marketing Management and New Product Development
  • Lecturing MBA – Marketing Management
  • Senior Lecturer at LS Education Group (UK)
  • Business Development Executive at Metropolitan Engineering Pvt. Ltd.
  • London School of Marketing – Lecturer and Course Leader

Academic Qualifications​

Academic Qualifications
  • PhD in Management and Science University, Malaysia
  • Masters of Business Administration in the University of Colombo.
  • Master of Business Administration in Anglia Ruskin University (UK)
  • First Class Honours, Bachelor of Business Management (Marketing) Special Degree – University of Kelaniya, Sri Lanka.
  • Professional Postgraduate Diploma in Marketing, United Kingdom.
  • City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
  • ICASL Intermediate Level
Honors and Awards
  • Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
  • Best Researcher of the SLIIT Business School Award at the SLIIT Staff Award 2019

Research Interests & Memberships

Interests
  • Social media marketing
  • Branding
  • Hospitality Marketing
  • Advertisement
  • Education
  • Digital marketing
Memberships
  • Chartered Marketer – CIM (UK)

Ongoing Research

  • A Comparison Between the Impacts of ‘Product Placement on TV Shows’ and TV Commercials Towards the Brand Recall and Purchase Intention of Sri Lankan Consumers
  • Exploring Successful Online Teaching Methods for University and School Teachers of the Management Stream in Sri Lanka
  • The Impact Of Para Social Interaction On Impulse Buying In   Comparison To Generation Y and Z: The Sri Lankan Perspective
  • Investigating the Most Reliable Payment Method that Enhances Customer Satisfaction in the Sri Lankan Online Shopping Experience
  • Adoption of Data-Driven Marketing Strategies for Digital Marketing of the Food and Beverage Industry in Sri Lanka
  • Social Media Marketing for Businesses: Ineffectiveness of Organic Promotions on Facebook in Sri Lanka

Publications

My Publications

JOURNAL PUBLICATIONS

CONFERENCE PROCEEDINGS

  • Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila   Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka  in 13th international conference on Business and Information 2022 (ICBI),  year 2022,      University of Kelaniya,
  • Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S   Effect of social media influencers� attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)  in 1st International Conference on Sustainability & Digital Business � 2022,  year 2022,      SLIIT Business School,
  • Gunasekara A, Udunuwarage M, Senevirathna R. E, Gregory V, Jayasuriya N   The effect of parasocial interaction on impulse buying in the field of marketing  in 1st International Conference on Sustainability & Digital Business,  year 2022,      SLIIT Business School,
  • Rupasinghe N.S, Senavirathne S.T, Champakamala V.P.C.L, Ravinath S., Jayasuriya N., Jayasinghe J.K.P.S.K.   Parent-Child purchasing interaction in Pester Power of a young consumer  in 1st International Conference on Sustainability & Digital Business ,  year 2022,      SLIIT Business School,
  • Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila   Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka  in 13th international conference on Business and Information 2022 (ICBI),  year 2022,      University of Kelaniya ,
  • Rupasinghe N.S., Senavirathne S.T., Champakamala V.P.C.L., Ravinath S., Jayasuriya N.,Jayasinghe J.K.P.S.K   Factors Affecting Pester Power of a Young Consumer  in 13th International Conference on Business and Information, 18th of November 2022,  year 2022,      University of Kelaniya,
  • Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S   Effect of social media influencers� attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)  in 1st International Conference on Sustainability & Digital Business � 2022,  year 2022,      SLIIT Business School,
  • Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S   Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka  in 1st International Conference on Management and Entrepreneurship,  year 2023,      Open University ,
  • Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S.   Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses  in 7th CIPM International Research Symposium,  year 2023,    pp.606 – 612,  CIPM,
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Founder and Chairman

Introducing the visionary entrepreneur, Mr. Indy Pathmanadan, affectionately known as Mr. Indy, a driving force in the Bath Furniture and Modular Kitchen industries. With over 30 years of expertise, Mr.Indy’s journey is one of extraordinary accomplishments and relentless pursuit of excellence.

A graduate in engineering from the prestigious University of Waterloo, Ontario, Mr. Indy’s entrepreneurial journey began as a Coop student in his Canadian garage. From humble beginnings, he transformed MagickWoods into a global powerhouse with operations spanning across North America and Asia. Today, MagickWoods stands tall with an impressive presence in renowned retailers such as Home Depot, Lowes, and Menards. Mr. Indy’s bold vision includes establishing a strong domestic presence in the USA, facilitating the transformation from China to Aurora. His innovative approach involves forging exclusive partnerships with retailers, creating bespoke brands tailored to their discerning customer base.

With an unwavering commitment to delivering unparalleled quality, Mr. Indy is a firm believer in the digital economy. His passion for enhancing the customer experience led him to pioneer the use of cuttingedge 3D and augmented reality technologies in kitchen design, revolutionising the industry. Demonstrating his forward-thinking mindset, Mr. Indy recently unveiled Magickhome.com, an exceptional ecommerce platform that offers direct-to-consumer digital sales channels, further expanding his reach and impact. Notably, he holds a patent for his groundbreaking invention, the Bath weighing scale product, exemplifying his dedication to innovation.

Mr. Indy’s exceptional contributions have earned him a plethora of accolades. From prestigious design awards for his innovative creations at Bath Furniture to receiving the esteemed Young Entrepreneur Award from the Canadian Chamber of Commerce, his outstanding achievements have been recognised on numerous occasions. Additionally, his remarkable export performance and job creation efforts have garnered accolades from the Government of India, solidifying his reputation as an industry trailblazer. Beyond his entrepreneurial endeavours, Mr. Indy actively engages in social causes close to his heart. As the co-founder of CanTYD, a non-profit organisation focused on youth development in Canada, he channels his passion for empowering the younger generation. Furthermore, he dedicated four years of his life to serving on the Southeast Asian Consultative Committee of the Metropolitan Toronto Police, striving to create a safer community for all.

As a proud parent of three children, Mr. Indy finds solace in the embrace of nature. Whether it’s the thrill of running, the serenity of hiking, the pursuit of adventure through hunting, or the freedom of cycling amidst the majestic Rocky Mountains, he cherishes the moments that rejuvenate his spirit. Mr. Indrakumar Pathmanadan, the epitome of entrepreneurial brilliance, continues to redefine industry standards through his remarkable achievements. Join us at our university as we draw inspiration from Mr.Indy’s journey, fostering a culture of innovation, excellence, and unwavering determination.

Founder and Chairman

Introducing the visionary entrepreneur, Mr. Indy Pathmanadan, affectionately known as Mr. Indy, a driving force in the Bath Furniture and Modular Kitchen industries. With over 30 years of expertise, Mr.Indy’s journey is one of extraordinary accomplishments and relentless pursuit of excellence.

A graduate in engineering from the prestigious University of Waterloo, Ontario, Mr. Indy’s entrepreneurial journey began as a Coop student in his Canadian garage. From humble beginnings, he transformed MagickWoods into a global powerhouse with operations spanning across North America and Asia. Today, MagickWoods stands tall with an impressive presence in renowned retailers such as Home Depot, Lowes, and Menards. Mr. Indy’s bold vision includes establishing a strong domestic presence in the USA, facilitating the transformation from China to Aurora. His innovative approach involves forging exclusive partnerships with retailers, creating bespoke brands tailored to their discerning customer base.

With an unwavering commitment to delivering unparalleled quality, Mr. Indy is a firm believer in the digital economy. His passion for enhancing the customer experience led him to pioneer the use of cuttingedge 3D and augmented reality technologies in kitchen design, revolutionising the industry. Demonstrating his forward-thinking mindset, Mr. Indy recently unveiled Magickhome.com, an exceptional ecommerce platform that offers direct-to-consumer digital sales channels, further expanding his reach and impact. Notably, he holds a patent for his groundbreaking invention, the Bath weighing scale product, exemplifying his dedication to innovation.

Mr. Indy’s exceptional contributions have earned him a plethora of accolades. From prestigious design awards for his innovative creations at Bath Furniture to receiving the esteemed Young Entrepreneur Award from the Canadian Chamber of Commerce, his outstanding achievements have been recognised on numerous occasions. Additionally, his remarkable export performance and job creation efforts have garnered accolades from the Government of India, solidifying his reputation as an industry trailblazer. Beyond his entrepreneurial endeavours, Mr. Indy actively engages in social causes close to his heart. As the co-founder of CanTYD, a non-profit organisation focused on youth development in Canada, he channels his passion for empowering the younger generation. Furthermore, he dedicated four years of his life to serving on the Southeast Asian Consultative Committee of the Metropolitan Toronto Police, striving to create a safer community for all.

As a proud parent of three children, Mr. Indy finds solace in the embrace of nature. Whether it’s the thrill of running, the serenity of hiking, the pursuit of adventure through hunting, or the freedom of cycling amidst the majestic Rocky Mountains, he cherishes the moments that rejuvenate his spirit. Mr. Indrakumar Pathmanadan, the epitome of entrepreneurial brilliance, continues to redefine industry standards through his remarkable achievements. Join us at our university as we draw inspiration from Mr.Indy’s journey, fostering a culture of innovation, excellence, and unwavering determination.