Prof. Nisha Jayasuriya
August 7, 2023 2024-05-30 15:49![](https://northernuni.lk/wp-content/uploads/2023/08/dr-nisha-jayasuriya.jpg)
Prof. Nisha Jayasuriya
Associate Professor |Head | Department of Business Management
FACULTY OF BUSINESS | BUSINESS MANAGEMENT
0777175822
- Sri Lanka Institute of Information Technology – Senior Lecturer
- Lecturing modules related to Marketing Management and New Product Development
- Lecturing MBA – Marketing Management
- Senior Lecturer at LS Education Group (UK)
- Business Development Executive at Metropolitan Engineering Pvt. Ltd.
- London School of Marketing – Lecturer and Course Leader
Academic Qualifications
- PhD in Management and Science University, Malaysia
- Masters of Business Administration in the University of Colombo.
- Master of Business Administration in Anglia Ruskin University (UK)
- First Class Honours, Bachelor of Business Management (Marketing) Special Degree – University of Kelaniya, Sri Lanka.
- Professional Postgraduate Diploma in Marketing, United Kingdom.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- ICASL Intermediate Level
Honors and Awards
- Gold medalist – “The Best Student” of the year 2008, Department of Marketing Management, University of Kelaniya
- Best Researcher of the SLIIT Business School Award at the SLIIT Staff Award 2019
Interests
- Social media marketing
- Branding
- Hospitality Marketing
- Advertisement
- Education
- Digital marketing
Memberships
- Chartered Marketer – CIM (UK)
- A Comparison Between the Impacts of ‘Product Placement on TV Shows’ and TV Commercials Towards the Brand Recall and Purchase Intention of Sri Lankan Consumers
- Exploring Successful Online Teaching Methods for University and School Teachers of the Management Stream in Sri Lanka
- The Impact Of Para Social Interaction On Impulse Buying In Comparison To Generation Y and Z: The Sri Lankan Perspective
- Investigating the Most Reliable Payment Method that Enhances Customer Satisfaction in the Sri Lankan Online Shopping Experience
- Adoption of Data-Driven Marketing Strategies for Digital Marketing of the Food and Beverage Industry in Sri Lanka
- Social Media Marketing for Businesses: Ineffectiveness of Organic Promotions on Facebook in Sri Lanka
My Publications
JOURNAL PUBLICATIONS
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne ” “The Role of Social Media Marketing on Brand Equity – A Literature Review” “ Global Journal of Management and Business Research: E Marketing, vol.18, Issue 5, 2018, pp.31 – 39,
- Nisha Anupama Jayasuriya, S. M. Ferdous Azam ” “The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka” “ International Review of Management and Marketing, vol.7, Issue 5, 2017, pp.178-183,
- Nisha Anupama Jayasuriya ” “Sri Lankan Consumer Attitudes towards Healthy Meals” “ Journal of Marketing and Consumer Research, vol.24, 2016, pp.69 – 79,
- Nisha Jayasuriya, W.H. Kumarasinghe, Chandana Perera ” “Factors Influencing Employee Motivation in Tile Manufacturing Industry in Sri Lanka” “ Management and Administrative Sciences Review, vol.6,, Issue 1, 2017, pp.1 – 14,
- Chandana Perera, S. L. Kasun Dayanga, Nisha Jayasuriya ” “Factors Affecting Credit Card Debts: A Study among Executives in Sri Lanka” “ International Journal of Science and Research (IJSR), vol.5, Issue 7, 2016, pp.1495 – 1504,
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne ” The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-Wear Retail Industry, Sri Lanka “ Global Journals, vol.18, Issue 7, 2018, pp.1 – 10,
- Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasuriya. K.K.N.A ” “The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka” “ Global Journal of Management and Business Research, vol.19, Issue 4, 2019, pp.45 – 50,
- Perera. K, Wijesekera. B, Priyadarshani. L, Kodippili. N, Jayasuriya. N. A ” “The Study on Brand Equity & Purchase Intention of Shampoo Market in Sri Lanka” “ Global Journal of Management and Business Research, vol.19, Issue 4, 2019, pp.25 – 28,
- U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya ” “Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka” “ https://globaljournals.org/GJMBR_Volume19/E-Journal_GJMBR_(E)_Vol_19_Issue_4.pdf, vol.19, Issue 4, 2019, pp.11 – 15,
- Rajapaksha A, Jayasuriya N ” “Smart Airport: A Review on Future of the Airport Operation” “ Global Journal of Management and Business Research, vol.20, Issue 3, 2020, pp.25 – 33,
- D. M. N. I. Dissanayake, N. T. Seneviratne, L. A. D. S. Hansasara, L. D. N. Perera, N. A. & Jayasuriya ” “The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka.” “ Journal of Academic Research in Business and Social Sciences, vol.10, Issue 5, 2020, pp.312�321,
- N. A. Muniweera, C. D. W., Balawardhana, K. P. I. A., Rajapaksha, M. S. N., Chamara, M. A. D. S., & N. Jayasuriya ” The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka “ International Journal of Academic Research in Business and Social Sciences, vol.10, Issue 5, 2020, pp.349�360,
- N.Jayasuriya ” “The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka” “ Asian Journal of Marketing Management (AJMM), vol.1, Issue 1, 2022, pp.89-112,
- D. U. N. Ranadewa , T. Y. Gregory , D. N. Boralugoda , J. A. H. T. Silva and N. A. Jayasuriya ” “Learners� Satisfaction and Commitment Towards Online Learning During COVID-19: A Concept Paper” “ Vision: The Journal of Business Perspective, vol.1, Issue 11, 2021,
- Jayasuriya N.A., Udadeniya. U.P.R.P, Yalegama. M.M.H.H. ” “Behavioural Advertising Avoidance in Online Retail Industry” “ International Journal of Scientific & Technology Research, vol.10, Issue 4, 2021, pp.15-23,
- Rajapaksha, A., & Jayasuriya, N. ” “Smart Airport: A Review on Future of the Airport Operation” “ Global Journal of Management and Business Research, vol.20, 2020, pp.25 � 34,
- N.A. Jayasuriya, T. Wijesekara, T.M.A.P. Tennakoon, P .T. Wijesinghe and K.A. Hidellarachchi ” “Does Culture Impact on Impulse Buying Behaviour? � A Study on Fast Moving Consumer Good Industry” “ SLIIT Business Review, vol.2, Issue 1, 2022, pp.1- 28,
- Gamage D, Jayasuriya N, Rathnayake N, Herath K.M, Jayawardena D.P.S, Senarath D. Y. ” “Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention” “ Journal of Asia Business Studies, vol.17, Issue 4, 2023, Emerald, 10.1108/JABS-04-2022-0126,
CONFERENCE PROCEEDINGS
- Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka in 13th international conference on Business and Information 2022 (ICBI), year 2022, University of Kelaniya,
- Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S Effect of social media influencers� attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram) in 1st International Conference on Sustainability & Digital Business � 2022, year 2022, SLIIT Business School,
- Gunasekara A, Udunuwarage M, Senevirathna R. E, Gregory V, Jayasuriya N The effect of parasocial interaction on impulse buying in the field of marketing in 1st International Conference on Sustainability & Digital Business, year 2022, SLIIT Business School,
- Rupasinghe N.S, Senavirathne S.T, Champakamala V.P.C.L, Ravinath S., Jayasuriya N., Jayasinghe J.K.P.S.K. Parent-Child purchasing interaction in Pester Power of a young consumer in 1st International Conference on Sustainability & Digital Business , year 2022, SLIIT Business School,
- Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka in 13th international conference on Business and Information 2022 (ICBI), year 2022, University of Kelaniya ,
- Rupasinghe N.S., Senavirathne S.T., Champakamala V.P.C.L., Ravinath S., Jayasuriya N.,Jayasinghe J.K.P.S.K Factors Affecting Pester Power of a Young Consumer in 13th International Conference on Business and Information, 18th of November 2022, year 2022, University of Kelaniya,
- Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S Effect of social media influencers� attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram) in 1st International Conference on Sustainability & Digital Business � 2022, year 2022, SLIIT Business School,
- Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka in 1st International Conference on Management and Entrepreneurship, year 2023, Open University ,
- Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S. Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses in 7th CIPM International Research Symposium, year 2023, pp.606 – 612, CIPM,