BBA (Hons) Specializing in Marketing Management

BBA (Hons) Specializing in Marketing Management

About

BBA (Hons) Specialising in Marketing Management

Marketing management emphasizes the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing in today’s competitive business environment.

Career Opportunities

  • Marketing Coordinator
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Advertising Executive
  • Sales and Account Manager
  • Social Media Strategist
  • Product Manager

Entry Requirements

Minimum 3 “S” passes in G.C.E A/L (Sri Lanka) or Minimum 3 ”D” passes in G.C.E A/L Cambridge or Edexcel (in any subject stream) in a single sitting and Pass the Aptitude Test conducted by Northern UNI.

Why Marketing Management?

  • Transform Organisations: In today’s competitive landscape, successful companies understand the significance of customer-centricity. Learn how to align strategies, products, and services with customer needs, and drive business growth by creating compelling marketing campaigns.
  • Stay Ahead in a Dynamic Environment: The course equips you with universally applicable fundamentals of marketing, enabling you to navigate the ever-evolving business environment.
  • Realise Your Creative Potential: Marketing is an art as much as it is a science. Unleash your creative potential as you craft innovative marketing strategies and campaigns that captivate audiences.
  • Thrive in Diverse Industries: The skills and knowledge acquired through our programme open doors to diverse career opportunities. From working with global brands to emerging startups, from consumer goods to service industries, the world of marketing is full of exciting possibilities.

Programme Outcomes

  • Comprehensive understanding of marketing principles and strategies
  • Proficiency in market research and consumer behaviour analysis
  • Skill in developing integrated marketing campaigns
  • Knowledge of digital marketing tools and techniques
  • Ability to create and manage brands effectively
  • Strong communication and presentation skills
  • Analytical mindset to evaluate marketing effectiveness
  • Ethical and socially responsible marketing practises
Code Module Credit
Semester 1
BM1011 Learning and Study Skills 01
BM1012 Principles of Management 03
BM1030 Microeconomics 03
BM1014 Business Mathematics 03
BM1015 Information Technology for Business 03
BM1016 English Language Skills 02
Semester 2
BM1041 Self Management 01
BM1042 Macroeconomics 03
BM1043 Financial Accounting 03
BM1044 Legal & Political Environment in Business 03
BM1045 Human Resources Management 03
BM1046 Business Communication 02
Code Module Credit
Semester 1
BM2011 Personal Development Planning 01
BM2012 Organizational Behavior 03
BM2013 Business Information Systems 02
BM2014 Principles of Marketing 03
BM2015 Business Statistics 03
BM2016 Operations Management 03
Semester 2
BM2071 Leadership and Teamwork 01
BM2072 Business Negotiation 02
BM2173 Consumer Behavior 03
BM2174 Integrated Marketing Communication 03
BM2175 Sales Management 03
BM2176 Services Marketing 03
Code Module Credit
Semester 1
BM3011 Career Readiness and Business Etiquettes 01
BM2012BM3012 Business Ethics & Values 02
BM3514 Business Law 03
BM3111 Retail and Omnichannel Management 03
BM3112 Marketing Analytics & Decision Making 03
BM3214 Advertising 03
Semester 2
BM3061 Business Research Methods 03
BM3031 Business Internship 06
BM3121 Digital Marketing 03
BM3122 Event Management 03
Code Module Credit
Semester 1
BM4011 Comprehensive Research Project 09
BM4012 Strategic Management 03
BM4111 Strategic Brand Management 03
1 Elective
BM4112 Industrial, Government and Agricultural Marketing 03
BM4113 Logistics and Supply chain Management 03
Semester 2
BM4121 The Entrepreneurial Marketers 04
BM4122 Social and Sustainable Marketing 04
BM4123 Global Marketing 04

Course Fee

We are committed to providing high-quality education that is both accessible and affordable. Here are the details of our fee structure for completing the degree in Sri Lanka:
  • First two years: The fee for each semester during the first two years is currently LKR 290,000. This fee covers a comprehensive curriculum, expert faculty guidance, and access to state-of-the-art facilities.
  • Final two years: As you progress towards the completion of your degree, the fee for each semester is LKR 320,000.
  • To ensure a smooth learning experience, we kindly request that fees for each subsequent semester be paid prior to the commencement of the semester.

President/CEO

Introducing the visionary behind the establishment of NORTHERN UNI, Professor Lalith Gamage, a true trailblazer in the realm of academia. With a remarkable record of accomplishments and a profound commitment to education, Professor Gamage assumes the pivotal role of Director, guiding our institution towards unparalleled heights of excellence.

Recognised for his exceptional leadership in academia, Professor Gamage was bestowed with The Outstanding Young Person of the Year (TOYP) award for Academic Leadership in 2000. As an Affiliate Professor at the esteemed University of British Columbia, Canada, his expertise and insights are truly invaluable.

Beyond his remarkable accolades, Professor Gamage holds an unwavering vision for the development of the northern region of Sri Lanka. He is resolutely dedicated to breaking down barriers and ensuring equal access to quality education across the country. With a deep understanding of the immense potential residing within the north, Professor Gamage is committed to nurturing a fertile educational landscape that empowers individuals and fuels inclusive growth. His aspirations extend beyond education, encompassing the creation of a robust ecosystem that fuels innovation, entrepreneurship, and sustainable economic advancement.

Professor Gamage has made significant contributions to the promotion of the IT industry and has served the Sri Lankan government in various influential capacities. He has held prestigious positions such as Chairman of the Information and Communication Technology Agency of Sri Lanka (ICTA), the Lanka Software Foundation (LSF), the Arthur C. Clarke Institute for Modern Technologies (ACCIMT), the ICT Cluster, and the Executive Director of the Trade Information Network of the Sri Lanka Export Development Board. Moreover, he played a pivotal role in establishing Conceptnursery, Sri Lanka’s first technology incubator, and nurturing numerous successful technology companies. In 2020, his unwavering dedication and contributions to the development of Sri Lanka’s IT industry earned him the distinguished ‘Most Outstanding ICT Contributor of the Year award at the NBQSA, the prestigious National ICT Awards Organised by the Sri Lanka Section of BCS, The Chartered Institute for IT.

As an esteemed Advisory Board Member of the Sri Lanka Association of Software and Service Companies (SLASSCOM) and the Founding President of the Sri Lanka Association of Non-State Higher Education Institutes (SLANSHEI), Professor Gamage continues to shape the future of Sri Lanka’s education and technology landscape.

Professor Gamage completed his undergraduate studies in Electronic and Telecommunication Engineering at the prestigious University of Moratuwa and holds a PhD from the University of British Columbia, Canada. His research expertise spans diverse domains, including Computer Vision, Artificial Intelligence, Robotics, and Evolutionary Computing.Under the visionary leadership of Professor Lalith Gamage, NORTHERN UNI propels towards a future where education, innovation, and progress intertwine, preparing students to become the change-makers of tomorrow.

President/CEO

Introducing the visionary behind the establishment of NORTHERN UNI, Professor Lalith Gamage, a true trailblazer in the realm of academia. With a remarkable record of accomplishments and a profound commitment to education, Professor Gamage assumes the pivotal role of Director, guiding our institution towards unparalleled heights of excellence.

Recognised for his exceptional leadership in academia, Professor Gamage was bestowed with The Outstanding Young Person of the Year (TOYP) award for Academic Leadership in 2000. As an Affiliate Professor at the esteemed University of British Columbia, Canada, his expertise and insights are truly invaluable.

Beyond his remarkable accolades, Professor Gamage holds an unwavering vision for the development of the northern region of Sri Lanka. He is resolutely dedicated to breaking down barriers and ensuring equal access to quality education across the country. With a deep understanding of the immense potential residing within the north, Professor Gamage is committed to nurturing a fertile educational landscape that empowers individuals and fuels inclusive growth. His aspirations extend beyond education, encompassing the creation of a robust ecosystem that fuels innovation, entrepreneurship, and sustainable economic advancement.

Professor Gamage has made significant contributions to the promotion of the IT industry and has served the Sri Lankan government in various influential capacities. He has held prestigious positions such as Chairman of the Information and Communication Technology Agency of Sri Lanka (ICTA), the Lanka Software Foundation (LSF), the Arthur C. Clarke Institute for Modern Technologies (ACCIMT), the ICT Cluster, and the Executive Director of the Trade Information Network of the Sri Lanka Export Development Board. Moreover, he played a pivotal role in establishing Conceptnursery, Sri Lanka’s first technology incubator, and nurturing numerous successful technology companies. In 2020, his unwavering dedication and contributions to the development of Sri Lanka’s IT industry earned him the distinguished ‘Most Outstanding ICT Contributor of the Year award at the NBQSA, the prestigious National ICT Awards Organised by the Sri Lanka Section of BCS, The Chartered Institute for IT.

As an esteemed Advisory Board Member of the Sri Lanka Association of Software and Service Companies (SLASSCOM) and the Founding President of the Sri Lanka Association of Non-State Higher Education Institutes (SLANSHEI), Professor Gamage continues to shape the future of Sri Lanka’s education and technology landscape.

Professor Gamage completed his undergraduate studies in Electronic and Telecommunication Engineering at the prestigious University of Moratuwa and holds a PhD from the University of British Columbia, Canada. His research expertise spans diverse domains, including Computer Vision, Artificial Intelligence, Robotics, and Evolutionary Computing.Under the visionary leadership of Professor Lalith Gamage, NORTHERN UNI propels towards a future where education, innovation, and progress intertwine, preparing students to become the change-makers of tomorrow.

Founder and Chairman

Introducing the visionary entrepreneur, Mr. Indy Pathmanadan, affectionately known as Mr. Indy, a driving force in the Bath Furniture and Modular Kitchen industries. With over 30 years of expertise, Mr.Indy’s journey is one of extraordinary accomplishments and relentless pursuit of excellence.

A graduate in engineering from the prestigious University of Waterloo, Ontario, Mr. Indy’s entrepreneurial journey began as a Coop student in his Canadian garage. From humble beginnings, he transformed MagickWoods into a global powerhouse with operations spanning across North America and Asia. Today, MagickWoods stands tall with an impressive presence in renowned retailers such as Home Depot, Lowes, and Menards. Mr. Indy’s bold vision includes establishing a strong domestic presence in the USA, facilitating the transformation from China to Aurora. His innovative approach involves forging exclusive partnerships with retailers, creating bespoke brands tailored to their discerning customer base.

With an unwavering commitment to delivering unparalleled quality, Mr. Indy is a firm believer in the digital economy. His passion for enhancing the customer experience led him to pioneer the use of cuttingedge 3D and augmented reality technologies in kitchen design, revolutionising the industry. Demonstrating his forward-thinking mindset, Mr. Indy recently unveiled Magickhome.com, an exceptional ecommerce platform that offers direct-to-consumer digital sales channels, further expanding his reach and impact. Notably, he holds a patent for his groundbreaking invention, the Bath weighing scale product, exemplifying his dedication to innovation.

Mr. Indy’s exceptional contributions have earned him a plethora of accolades. From prestigious design awards for his innovative creations at Bath Furniture to receiving the esteemed Young Entrepreneur Award from the Canadian Chamber of Commerce, his outstanding achievements have been recognised on numerous occasions. Additionally, his remarkable export performance and job creation efforts have garnered accolades from the Government of India, solidifying his reputation as an industry trailblazer. Beyond his entrepreneurial endeavours, Mr. Indy actively engages in social causes close to his heart. As the co-founder of CanTYD, a non-profit organisation focused on youth development in Canada, he channels his passion for empowering the younger generation. Furthermore, he dedicated four years of his life to serving on the Southeast Asian Consultative Committee of the Metropolitan Toronto Police, striving to create a safer community for all.

As a proud parent of three children, Mr. Indy finds solace in the embrace of nature. Whether it’s the thrill of running, the serenity of hiking, the pursuit of adventure through hunting, or the freedom of cycling amidst the majestic Rocky Mountains, he cherishes the moments that rejuvenate his spirit. Mr. Indrakumar Pathmanadan, the epitome of entrepreneurial brilliance, continues to redefine industry standards through his remarkable achievements. Join us at our university as we draw inspiration from Mr.Indy’s journey, fostering a culture of innovation, excellence, and unwavering determination.

Founder and Chairman

Introducing the visionary entrepreneur, Mr. Indy Pathmanadan, affectionately known as Mr. Indy, a driving force in the Bath Furniture and Modular Kitchen industries. With over 30 years of expertise, Mr.Indy’s journey is one of extraordinary accomplishments and relentless pursuit of excellence.

A graduate in engineering from the prestigious University of Waterloo, Ontario, Mr. Indy’s entrepreneurial journey began as a Coop student in his Canadian garage. From humble beginnings, he transformed MagickWoods into a global powerhouse with operations spanning across North America and Asia. Today, MagickWoods stands tall with an impressive presence in renowned retailers such as Home Depot, Lowes, and Menards. Mr. Indy’s bold vision includes establishing a strong domestic presence in the USA, facilitating the transformation from China to Aurora. His innovative approach involves forging exclusive partnerships with retailers, creating bespoke brands tailored to their discerning customer base.

With an unwavering commitment to delivering unparalleled quality, Mr. Indy is a firm believer in the digital economy. His passion for enhancing the customer experience led him to pioneer the use of cuttingedge 3D and augmented reality technologies in kitchen design, revolutionising the industry. Demonstrating his forward-thinking mindset, Mr. Indy recently unveiled Magickhome.com, an exceptional ecommerce platform that offers direct-to-consumer digital sales channels, further expanding his reach and impact. Notably, he holds a patent for his groundbreaking invention, the Bath weighing scale product, exemplifying his dedication to innovation.

Mr. Indy’s exceptional contributions have earned him a plethora of accolades. From prestigious design awards for his innovative creations at Bath Furniture to receiving the esteemed Young Entrepreneur Award from the Canadian Chamber of Commerce, his outstanding achievements have been recognised on numerous occasions. Additionally, his remarkable export performance and job creation efforts have garnered accolades from the Government of India, solidifying his reputation as an industry trailblazer. Beyond his entrepreneurial endeavours, Mr. Indy actively engages in social causes close to his heart. As the co-founder of CanTYD, a non-profit organisation focused on youth development in Canada, he channels his passion for empowering the younger generation. Furthermore, he dedicated four years of his life to serving on the Southeast Asian Consultative Committee of the Metropolitan Toronto Police, striving to create a safer community for all.

As a proud parent of three children, Mr. Indy finds solace in the embrace of nature. Whether it’s the thrill of running, the serenity of hiking, the pursuit of adventure through hunting, or the freedom of cycling amidst the majestic Rocky Mountains, he cherishes the moments that rejuvenate his spirit. Mr. Indrakumar Pathmanadan, the epitome of entrepreneurial brilliance, continues to redefine industry standards through his remarkable achievements. Join us at our university as we draw inspiration from Mr.Indy’s journey, fostering a culture of innovation, excellence, and unwavering determination.