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BBA (Hons) Specialising in Marketing Management
Marketing management emphasizes the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing in today’s competitive business environment.
Career Opportunities
- Marketing Coordinator
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
- Advertising Executive
- Sales and Account Manager
- Social Media Strategist
- Product Manager
Entry Requirements
Minimum 3 “S” passes in G.C.E A/L (Sri Lanka) or Minimum 3 ”D” passes in G.C.E A/L Cambridge or Edexcel (in any subject stream) in a single sitting and Pass the Aptitude Test conducted by NORTHERN UNI.
Why Marketing Management?
- Transform Organisations: In today’s competitive landscape, successful companies understand the significance of customer-centricity. Learn how to align strategies, products, and services with customer needs, and drive business growth by creating compelling marketing campaigns.
- Stay Ahead in a Dynamic Environment: The course equips you with universally applicable fundamentals of marketing, enabling you to navigate the ever-evolving business environment.
- Realise Your Creative Potential: Marketing is an art as much as it is a science. Unleash your creative potential as you craft innovative marketing strategies and campaigns that captivate audiences.
- Thrive in Diverse Industries: The skills and knowledge acquired through our programme open doors to diverse career opportunities. From working with global brands to emerging startups, from consumer goods to service industries, the world of marketing is full of exciting possibilities.
Programme Outcomes
- Comprehensive understanding of marketing principles and strategies
- Proficiency in market research and consumer behaviour analysis
- Skill in developing integrated marketing campaigns
- Knowledge of digital marketing tools and techniques
- Ability to create and manage brands effectively
- Strong communication and presentation skills
- Analytical mindset to evaluate marketing effectiveness
- Ethical and socially responsible marketing practises
| Code | Module | Credit |
|---|---|---|
Semester 1 | ||
| BM1011 | Learning and Study Skills | 01 |
| BM1012 | Principles of Management | 03 |
| BM1030 | Microeconomics | 03 |
| BM1014 | Business Mathematics | 03 |
| BM1015 | Information Technology for Business | 03 |
| BM1016 | English Language Skills | 02 |
Semester 2 | ||
| BM1041 | Self Management | 01 |
| BM1042 | Macroeconomics | 03 |
| BM1043 | Financial Accounting | 03 |
| BM1044 | Legal & Political Environment in Business | 03 |
| BM1045 | Human Resources Management | 03 |
| BM1046 | Business Communication | 02 |
| Code | Module | Credit |
|---|---|---|
Semester 1 | ||
| BM2011 | Personal Development Planning | 01 |
| BM2012 | Organizational Behavior | 03 |
| BM2013 | Business Information Systems | 02 |
| BM2014 | Principles of Marketing | 03 |
| BM2015 | Business Statistics | 03 |
| BM2016 | Operations Management | 03 |
Semester 2 | ||
| BM2071 | Leadership and Teamwork | 01 |
| BM2072 | Business Negotiation | 02 |
| BM2173 | Consumer Behavior | 03 |
| BM2174 | Integrated Marketing Communication | 03 |
| BM2175 | Sales Management | 03 |
| BM2176 | Services Marketing | 03 |
| Code | Module | Credit |
|---|---|---|
Semester 1 | ||
| BM3011 | Career Readiness and Business Etiquettes | 01 |
| BM2012BM3012 | Business Ethics & Values | 02 |
| BM3514 | Business Law | 03 |
| BM3111 | Retail and Omnichannel Management | 03 |
| BM3112 | Marketing Analytics & Decision Making | 03 |
| BM3214 | Advertising | 03 |
Semester 2 | ||
| BM3061 | Business Research Methods | 03 |
| BM3031 | Business Internship | 06 |
| BM3121 | Digital Marketing | 03 |
| BM3122 | Event Management | 03 |
| Code | Module | Credit |
|---|---|---|
Semester 1 | ||
| BM4011 | Comprehensive Research Project | 09 |
| BM4012 | Strategic Management | 03 |
| BM4111 | Strategic Brand Management | 03 |
1 Elective | ||
| BM4112 | Industrial, Government and Agricultural Marketing | 03 |
| BM4113 | Logistics and Supply chain Management | 03 |
Semester 2 | ||
| BM4121 | The Entrepreneurial Marketers | 04 |
| BM4122 | Social and Sustainable Marketing | 04 |
| BM4123 | Global Marketing | 04 |
Course Fee
We are committed to providing high-quality education that is both accessible and affordable. Here are the details of our fee structure for completing the degree in Sri Lanka:
- First two years: The fee for each semester during the first two years is currently LKR 290,000. This fee covers a comprehensive curriculum, expert faculty guidance, and access to state-of-the-art facilities.
- Final two years: As you progress towards the completion of your degree, the fee for each semester is LKR 320,000.
- To ensure a smooth learning experience, we kindly request that fees for each subsequent semester be paid prior to the commencement of the semester.
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About Us
NORTHERN UNI is an education initiative by the MAGICK Group in collaboration with SLIIT, which is the largest non-state degree awarding institute in Sri Lanka. This partnership brings best-in-class IT and business programmes to Jaffna.