BBA (Hons) Specializing in Marketing Management


BBA (Hons) Specialising in Marketing Management

Marketing management emphasizes the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing in today’s competitive business environment.

Career Opportunities

  • Marketing Coordinator
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Advertising Executive
  • Sales and Account Manager
  • Social Media Strategist
  • Product Manager

Entry Requirements

Minimum 3 “S” passes in G.C.E A/L (Sri Lanka) or Minimum 3 ”D” passes in G.C.E A/L Cambridge or Edexcel (in any subject stream) in a single sitting and Pass the Aptitude Test conducted by NORTHERN UNI.

Why Marketing Management?

  • Transform Organisations: In today’s competitive landscape, successful companies understand the significance of customer-centricity. Learn how to align strategies, products, and services with customer needs, and drive business growth by creating compelling marketing campaigns.
  • Stay Ahead in a Dynamic Environment: The course equips you with universally applicable fundamentals of marketing, enabling you to navigate the ever-evolving business environment.
  • Realise Your Creative Potential: Marketing is an art as much as it is a science. Unleash your creative potential as you craft innovative marketing strategies and campaigns that captivate audiences.
  • Thrive in Diverse Industries: The skills and knowledge acquired through our programme open doors to diverse career opportunities. From working with global brands to emerging startups, from consumer goods to service industries, the world of marketing is full of exciting possibilities.

Programme Outcomes

  • Comprehensive understanding of marketing principles and strategies
  • Proficiency in market research and consumer behaviour analysis
  • Skill in developing integrated marketing campaigns
  • Knowledge of digital marketing tools and techniques
  • Ability to create and manage brands effectively
  • Strong communication and presentation skills
  • Analytical mindset to evaluate marketing effectiveness
  • Ethical and socially responsible marketing practises
Code Module Credit
Semester 1
BM1011 Learning and Study Skills 01
BM1012 Principles of Management 03
BM1030 Microeconomics 03
BM1014 Business Mathematics 03
BM1015 Information Technology for Business 03
BM1016 English Language Skills 02
Semester 2
BM1041 Self Management 01
BM1042 Macroeconomics 03
BM1043 Financial Accounting 03
BM1044 Legal & Political Environment in Business 03
BM1045 Human Resources Management 03
BM1046 Business Communication 02
Code Module Credit
Semester 1
BM2011 Personal Development Planning 01
BM2012 Organizational Behavior 03
BM2013 Business Information Systems 02
BM2014 Principles of Marketing 03
BM2015 Business Statistics 03
BM2016 Operations Management 03
Semester 2
BM2071 Leadership and Teamwork 01
BM2072 Business Negotiation 02
BM2173 Consumer Behavior 03
BM2174 Integrated Marketing Communication 03
BM2175 Sales Management 03
BM2176 Services Marketing 03
Code Module Credit
Semester 1
BM3011 Career Readiness and Business Etiquettes 01
BM2012BM3012 Business Ethics & Values 02
BM3514 Business Law 03
BM3111 Retail and Omnichannel Management 03
BM3112 Marketing Analytics & Decision Making 03
BM3214 Advertising 03
Semester 2
BM3061 Business Research Methods 03
BM3031 Business Internship 06
BM3121 Digital Marketing 03
BM3122 Event Management 03
Code Module Credit
Semester 1
BM4011 Comprehensive Research Project 09
BM4012 Strategic Management 03
BM4111 Strategic Brand Management 03
1 Elective
BM4112 Industrial, Government and Agricultural Marketing 03
BM4113 Logistics and Supply chain Management 03
Semester 2
BM4121 The Entrepreneurial Marketers 04
BM4122 Social and Sustainable Marketing 04
BM4123 Global Marketing 04

Course Fee

We are committed to providing high-quality education that is both accessible and affordable. Here are the details of our fee structure for completing the degree in Sri Lanka:
  • First two years: The fee for each semester during the first two years is currently LKR 290,000. This fee covers a comprehensive curriculum, expert faculty guidance, and access to state-of-the-art facilities.
  • Final two years: As you progress towards the completion of your degree, the fee for each semester is LKR 320,000.
  • To ensure a smooth learning experience, we kindly request that fees for each subsequent semester be paid prior to the commencement of the semester.