Ms. Madara Jayasinghe

Ms. Madara Jayasinghe

Lecturer

FACULTY OF BUSINESS | BUSINESS MANAGEMENT

  • Ms. Madara Jayasinghe is an Assistant Lecturer at the Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
  • 2022- Till date: Assistant Lecturer, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
  • 2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.
  • 2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.
  • 2016-2017 :Fund Administrator, HSBC
Academic Qualifications
  • Graduate Diploma in Marketing Management at Sri Lanka Institute of Information Technology
  • MSc in Service Management (Merit Pass),Institute of Human Resource Advancement, University of Colombo
  • BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka
Honors and Awards
  • Awarded with the highest GPA of the Marketing specialization and recognized as the Best Performer for the specialization of Marketing Management.
  • Awarded with the Silver award for the paper presented in the BLM2- ICAM4 An International Joint E- Conference
Interests
  • Digital Marketing
  • Entrepreneurial studies
  • Information Systems
  • Gender studies
Memberships
  • Affiliate member of Chartered Institute of Marketing
  • Affiliate member of Sri Lanka Institute of Marketing
  • Member of Microsoft Innovative Educator
  • The impact of worklife balance on job satisfaction of employees in public banks in Western province- Under Review
  • A conceptual review on the Gender Entrepreneurship and Global Marketing
  • Conceptual review on the relationship between e-learning and academic performance of students
My Publications

CONFERENCE PROCEEDINGS

  • Gunasekara DD, Renuka Herath, Jayasinghe M   IMPACT OF BUYER – SUPPLIER RELATIONSHIP ON SUPPLY CHAIN PERFORMANCE: AVIATION INDUSTRY PERSPECTIVE  in BLM2-ICAM4,  year 2021,      University of Kelaniya and Taylor’s University,    Gunasekara DD, Renuka Herath, Jayasinghe M,
  • Jayasinghe Madara, Dissanayaka Oshani   The Impact of the Social Customer Relationship Management (SCRM) System on Customer Engagement in the Fast FoodIndustry in Sri Lanka  in 13th International Research Conference,  year 2022,  Ratmalana,    General Sir John Kotelawala Defense University,    Jayasinghe Madara, Dissanayaka Oshani,
  • ALMA Shameem, JKPSK Jayasinghe   The implication of service quality on customer satisfaction in performance evaluation in finance firms in Sri Lanka  in Research Conference on Business Studies,,  year 2018,      University of Jaffna,    ALMA Shameem, JKPSK Jayasinghe,
  • J.K.P.S.K Jayasinghe T.Y Pushpasena, T. Sindupraveena, K.L.N.K Kularathna, R.K.G.M.S. Rajakaruna, V.R Dunuwila   Investigating Critical Success Factors of Smart Classrooms : A Case of Government Schools Central Province in Sri Lanka  in The 17th International Research Conference on Management & Finance 2022,  year 2022,  Colombo,    University of Colombo,    21/10/2022,
  • N.S. Rupasinghe, S.T Senavirathne, V.P.C.L Champakamala, S. Ravinath, N. Jayasuriya, J.K.P.S.K Jayasinghe   Factors Affecting Perter Power of a Young Consumer in Sri Lanka  in The 13th International Conference on Business & Information,  year 2022,  Kelaniya,    University of Kelaniya,    18/11/2022,
  • Uvinya Ilukpotha, Ashinsana Jayathilaka, Chamath Tittagalla, Chathuni Wijesekara, Ruwan Jayathilaka, Punmadara Jayasinghe   Tourism and Economic Growth Link-Focus on Asia Pacific Countries  in 8th Ruhunu University International Conference on Humanities & Social Sciences 2022,  year 2022,  Matara,    Universtiy of Ruhuna,    Uvinya Ilukpotha, Ashinsana Jayathilaka, Chamath Tittagalla, Chathuni Wijesekara, Ruwan Jayathilaka, Punmadara Jayasinghe,

JOURNAL PUBLICATIONS